Purposes of data processing
We process your personal data for the following purposes:
- to provide and continuously improve this website;
- to compile usage statistics;
- to detect, prevent, and investigate attacks on our website;
- to respond to your inquiries;
- to subscribe you to our newsletter, where applicable.
Legal basis for data processing
The legal basis for processing your personal data is our overriding legitimate interest, pursuant to Article 6(1)(f) of the EU General Data Protection Regulation (GDPR), in achieving the purposes outlined in Section 5 above.
Disclosure of personal data
For the purposes described above, your personal data may be disclosed to the following recipient:
Google Maps and Google Fonts (IP address only): Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Some recipients may be located outside your country of residence or process your personal data in other countries, where data protection standards may differ. We transfer personal data internationally only where the European Commission has recognized the destination country as providing an adequate level of data protection or where appropriate agreements are in place to ensure an adequate level of protection.
Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses cookies, which are text files stored on your computer to collect information about how you use the website. We process this data on the basis of our overriding legitimate interest in generating website usage statistics efficiently and cost-effectively and in maintaining a user-friendly website, pursuant to Article 6(1)(f) of the EU General Data Protection Regulation (GDPR).
The information collected through these cookies about your use of this website, including your IP address and the URLs of the pages you visit, is transmitted to and stored on Google’s servers in the United States. We do not retain any data collected through Google Analytics.
This website uses Google Analytics’ IP anonymization feature, which truncates or anonymizes your IP address as soon as Google receives it. On our behalf, Google uses this information to analyze your use of the website, generate reports on website activity, and provide additional services related to website and internet usage. Google does not combine the IP address transmitted by your browser through Google Analytics with other data held by Google. You can prevent cookies from being stored by adjusting your browser settings. Please note that disabling cookies may limit access to certain features of this website.
You can also opt out of Google Analytics data collection by downloading and installing the browser add-on available at the following link:
http://tools.google.com/dlpage/gaoptout?hl=de
For more information, please refer to Google’s Terms of Service and Privacy Policy:
http://www.google.com/analytics/terms/de.html
Facebook remarketing
This website uses the Facebook Pixel, a tracking tool provided by Facebook, the social network operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, for users based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The Facebook Pixel enables Facebook to identify visitors to our website as a potential audience for targeted advertising (“Facebook Ads”). We use it to help ensure that our Facebook Ads reach users who have previously shown an interest in our website or its content, making our advertising more relevant and less intrusive. The Facebook Pixel also helps us measure the effectiveness of our Facebook Ads for statistical analysis and market research by tracking whether users visit our website after clicking on one of our advertisements.
When you visit our website, the Facebook Pixel is activated and may place a cookie—a small text file—on your device. If you subsequently log in to Facebook or visit the platform while already logged in, your visit to our website may be linked to your Facebook profile. The data collected through the Facebook Pixel is anonymous to us, meaning we cannot identify individual users from this information. However, Facebook stores and processes the data and may associate it with your Facebook profile. Facebook processes this data in accordance with its Data Policy. For more information about how the remarketing pixel works and how Facebook Ads are displayed, please refer to Facebook’s Data Policy.
Facebook: https://www.facebook.com/policy.php.
You may opt out of data collection through the Facebook Pixel and the use of your data for targeted Facebook advertising by managing your advertising preferences through one of the following services: Follow the instructions for managing interest-based advertising https://www.facebook.com/settings?tab=ads or opt out through the U.S.-based website http://www.aboutads.info/choices/ or the EU-site http://www.youronlinechoices.com/. Your preferences apply across platforms and devices, including desktop computers and mobile devices.
Social plugin
Privacy policy for the use of Facebook plugins (Like button)
This website incorporates plugins from the social network Facebook, operated by Facebook, Inc., 1601 South California Avenue, Palo Alto, CA 94304, USA. You can identify these plugins by the Facebook logo or the “Like” button displayed on our website. An overview of Facebook plugins is available at http://developers.facebook.com/docs/plugins/. When you visit our website, the plugin establishes a direct connection between your browser and Facebook’s servers. Facebook thereby receives information that you have visited our website using your IP address. If you click the Facebook “Like” button while logged in to your Facebook account, you can link content from our website to your Facebook profile. This enables Facebook to associate your visit to our website with your user account. Please note that, as the website operator, we have no knowledge of the content of the data transmitted to Facebook or how Facebook uses that data. For more information, please refer to http://de-de.facebook.com/policy.php. If you do not want Facebook to associate your visit to our website with your Facebook account, please log out of your Facebook account before visiting our website.
Privacy policy for the use of Twitter
This website incorporates features provided by Twitter, Inc., located at 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. When you use Twitter or the “Retweet” function, the websites you visit may be linked to your Twitter account and made visible to other users. This process also involves the transmission of data to Twitter. Please note that, as the website operator, we have no knowledge of the content of the data transmitted to Twitter or how Twitter uses that data. For more information, please refer to http://twitter.com/privacy. You can manage your privacy settings in your account settings at http://twitter.com/account/settings.
YouTube
This website uses plugins provided by YouTube, a service operated by Google. YouTube, LLC, is located at 901 Cherry Avenue, San Bruno, CA 94066, USA. When you visit a page on our website that contains a YouTube plugin, your browser establishes a connection to YouTube’s servers. YouTube is thereby informed which of our pages you have visited. If you are logged in to your YouTube account, YouTube may associate your browsing activity directly with your personal profile. You can prevent this by logging out of your YouTube account before visiting our website. We use YouTube to present our online content in an engaging and appealing manner. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the EU General Data Protection Regulation (GDPR). For more information about how YouTube handles user data, please refer to YouTube’s Privacy Policy: https://www.google.de/intl/de/policies/privacy.
Data privacy for the use of Instagram
This website incorporates features provided by Instagram, operated by Instagram, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. If you are logged in to your Instagram account, clicking the Instagram button allows you to link content from our website to your Instagram profile. Instagram may thereby associate your visit to our website with your user account. Please note that, as the website operator, we have no knowledge of the content of the data transmitted to Instagram or how Instagram uses that data. For more information, please refer to Instagram’s Privacy Policy: http://instagram.com/about/legal/privacy/
Server Log-Files
The hosting provider for this website automatically collects and stores information transmitted by your browser in server log files. This information includes:
- Browser type and version
- Operating system
- Referring URL
- Hostname of the accessing device
- Date and time of the server request
- IP address.
We do not combine this information with data from other sources. However, we reserve the right to review these data retrospectively if we become aware of specific indications of unlawful use.
Data retention and storage
As a general rule, we retain your data for three months. We retain data for longer only where necessary to investigate identified attacks on our website.
If you register in writing or through our website, we will retain your data for as long as your account remains active and thereafter only for as long as required to comply with our legal obligations.
SSL encryption
For security reasons and to protect the transmission of confidential information, such as inquiries you send to us, this website uses SSL encryption. You can recognize an encrypted connection by the change in your browser’s address bar from “http://” to “https://” and by the padlock icon displayed in the browser.
When SSL encryption is enabled, the data you transmit to us cannot be read by third parties.
Your rights regarding personal data
Subject to the conditions set out in applicable law, you have the right to (i) verify whether and which personal data we hold about you and obtain copies of such data, (ii) request the correction, completion, or deletion of personal data that is inaccurate or processed unlawfully, (iii) request that we restrict the processing of your personal data, (iv) object to the processing of your personal data in certain circumstances or withdraw your previously given consent to such processing, (v) request data portability, (vi) obtain information about the identity of third parties to whom your personal data has been disclosed, and (vii) lodge a complaint with the competent data protection authority.
Contact information
If you have any questions or concerns regarding the processing of your personal data, please contact:
